Brands need to make every dollar count, given the financial impact of COVID-19 and the uncertainty of the global economic outlook. Data-driven strategies have a better chance of success and a higher ROI. According to a survey of 500 analytics and business professionals, 94% say data analytics is important to …
Read More »Complete Pricing Guide for eCommerce [Competitors, Strategies, etc.]
If you’re a retailer selling brands that are widely available, you’ve probably felt the bite of price comparisons. With all the competition out there, including from site like Amazon, consumers are spoilt for choice and will go where the price is lowest, all else equal. How do you counter this? …
Read More »Your 25-Step Competitor Benchmarking Checklist
This is a checklist for what you need to assess when looking at competitor websites and benchmarking against your own. You will need to use a number of tools to achieve this. These tools are mentioned clearly in each step. Alternative software may be available on the market. There is …
Read More »Competition Research for opening a restaurant
Before you take another step toward realizing your dream of crowded dining rooms, ringing cash registers, and beach vacations, read the following definition of competition over and over and think about what it means in the restaurant business. Competition is A test of skill or ability; a contest The act …
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