Today, brands and businesses have realized that investing in social media presence is as important as non-virtual platforms. Since the internet has made the world a much smaller place, owners are using it as a brand-value building and awareness tool. All the brands aspiring for success need to get on …

We think that social media listening will be a topic to talk about in the next few months, although a lot of businesses are already trying to understand the concept. Google and Twitter have rekindled a past deal from 2011, where Twitter allowed the search giant access to its firehose. The deal …

If you’re a retailer selling brands that are widely available, you’ve probably felt the bite of price comparisons. With all the competition out there, including from site like Amazon, consumers are spoilt for choice and will go where the price is lowest, all else equal. How do you counter this? …

This is a checklist for what you need to assess when looking at competitor websites and benchmarking against your own. You will need to use a number of tools to achieve this. These tools are mentioned clearly in each step. Alternative software may be available on the market. There is …

Before you take another step toward realizing your dream of crowded dining rooms, ringing cash registers, and beach vacations, read the following definition of competition over and over and think about what it means in the restaurant business. Competition is A test of skill or ability; a contest The act …