Competitive Intelligence How to analyze and outrank your competition.

Our most recent research found that over 50% of companies have noticed a sharp increase in competition. With that in mind, understanding the reasons why customers select one solution over another is critical to ensuring your ongoing competitiveness. Finding ways to set your company, sales team, and products/services apart from …

Online gaming and esports are each playing a significant role in keeping the world sane and connected during the Coronavirus pandemic. And each will likely continue to do so in the post-COVID, contact-shy world. Where do brands fit in this new paradigm? In a landscape where the focus has shifted …

Brands need to make every dollar count, given the financial impact of COVID-19 and the uncertainty of the global economic outlook. Data-driven strategies have a better chance of success and a higher ROI. According to a survey of 500 analytics and business professionals, 94% say data analytics is important to …

Today, brands and businesses have realized that investing in social media presence is as important as non-virtual platforms. Since the internet has made the world a much smaller place, owners are using it as a brand-value building and awareness tool. All the brands aspiring for success need to get on …

We think that social media listening will be a topic to talk about in the next few months, although a lot of businesses are already trying to understand the concept. Google and Twitter have rekindled a past deal from 2011, where Twitter allowed the search giant access to its firehose. The deal …

If you’re a retailer selling brands that are widely available, you’ve probably felt the bite of price comparisons. With all the competition out there, including from site like Amazon, consumers are spoilt for choice and will go where the price is lowest, all else equal. How do you counter this? …